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Thursday, August 10, 2006

Chris Anderson's Long Tail

Chris Anderson has penned a book that everyone is talking about.

Understandably so, because if his theories are correct, it will change the way businesses operate. If he's wrong and people operate based on his theory, they stand to lose a lot of money and a lot of business.

In his book, The Long Tail: Why The Future of Business is Selling Less of More, he says that our flattened world and increased technology are diluting the effect of bestsellers and big names. Rather, businesses are making more money for niche markets--in other words, that businesses are going to start making more by selling 5,000 of 12 different kinds of widgets than they would selling 20,000 of one kind of widget.

He's met with a lot of skepticism ever since he first proposed the idea in Wired magazine, of which he is editor-in-chief. However, there are as many devotees as there are skeptics and Anderson has recently found himself in high demand as a speaker and consultant.

For those of us not given to reading or purchasing only the bestselling product, his theory bodes well. It might become easier to purchase those niche items. We'll have to wait and see.


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